Cost-Effective Ways to Keep Your Business Going During the Pandemic

As a business owner, no one needs to tell you how big of an impact the pandemic has had. Even though the pandemic has been going on for months, there are always new ways to keep adapting and improving your approach. By taking the right steps, you can protect your customers and clients while boosting your business at the same time.


Video Memories wants to see you thrive, pandemic or no! Below, find out what you can do to keep your business going strong as you ride out the rest of the coronavirus.

Transition Online

If you primarily offer your products or services in-person, now is the perfect time to pivot and to an online model instead. You don’t have to close your brick-and-mortar location or stop offering in-person services. However, you can keep your customers happier by adapting to their expectations with an online shopping option. Keep in mind that becoming an online business comes with a different set of legal hurdles, so be sure to schedule a consultation with a small business-friendly attorney to get more guidance.


Going online might look different depending on what type of business you have. Retailers can easily open an ecommerce store to make the transition. Volusion notes restaurants, on the other hand, can shift by offering an option for ordering online and curbside pickup. If your business offers services instead, it’s also possible to begin holding virtual consultations or meeting with your clients.


Sometimes, branching out means starting an entirely new business. If you need to restructure to make it work, know that this is one step you don’t need to leave in the hands of a lawyer. You can form an LLC on your own, or if you want to avoid the legalese altogether, an online service can walk you through it in a few simple steps.

Maintain or Update Your Website

Whether you shift to an online business model or not, it’s still important to have a user-friendly website that serves all of your customers’ needs. Merchant Maverick says that you can take your website to the next level by making it mobile-friendly, using high-quality images, removing broken links and writing better copy for your blog and other pages. Offer up the next level to your online visitors, too. Engaging content like livestreaming and corporate videos can help take your website to the next level.


By conducting enough research and looking at what your competitors are doing, The Jimdo Blog explains that you can easily improve your website without much technical know-how. Working on your website yourself allows you to save a lot of money while also increasing your chances of attracting new business. However, you can also pay a professional to work on your website or provide suggestions if you don’t know where to begin.

Improve Customer Safety

While most businesses can benefit from revamping their websites or shifting to offer more online products, it’s not feasible for everyone. If your business thrives on foot traffic and in-person services, there’s still a lot you can do to navigate the rest of the pandemic with your customers’ safety in mind. For example, taking steps to encourage physical distancing, such as putting up plexiglass barriers or taping off 6-foot intervals of space on the floor can create a safer in-person shopping experience.


Implementing new safety measures might require time and money, but reassuring your customers and making them feel safe is one of the best ways to help your business survive.

Hire Freelance Talent

Even if business has slowed down, you might not have the skills or experience to revamp your website, open an ecommerce store or improve your business location to boost customer safety. Fortunately, you can still accomplish these tasks and more by working with freelancers.


For example, you can hire a freelancer to improve your website layout, write valuable content or create online resources such as training videos or a feature for holding virtual consultations with your customers. Thanks to the deep and broad pool of talent available, you can hone in on expertise you require to drive your business forward.


Getting through the pandemic as a business owner requires a lot of patience and perseverance. Thankfully, there is much you can do yourself, and you can hire experts to help you with the rest. And one day soon, this will simply be something that you went through, and came out on the other side stronger from having endured.


Video Memories specializes in unique videography that showcases your business or treasured memories. For more information on what we can do for you, contact us today!

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